Hey you… BEND OVER!
Sometimes advertising coaxes its target audience.
Sometimes it begs, seduces or even threatens the intended audience to sell a product.
On the odd occasion, to my delight, advertising will slap you upside the head, knee you in the groin and throw you down a flight of stairs to get your attention. You gotta admire spunk.
Why would someone have to take such drastic measures?
Well… someone would have to do this when the target audience is very resistant to the product or service that is being promoted. The message I’m referring to in this blog is ‘long life and good health’. Yup, someone is selling ‘long life and good health’ but the target audience (men) isn’t interested. In their minds, someone is selling them ‘a finger up the ass’. Naturally, the only way to get through to these guys is to take their childish fears and anxieties, stomp on them and throw them right back in their face to show them how foolish they are.
Enjoy.
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