My mind is reeling with old adages to get this started.
Truth is stranger than fiction.
Don’t tell them how it works… show them.
Wash your hands before you eat.
If you keep making that face, it’ll stay that way.
Okay, that last one has nothing to do with this blog, but it’s memorable for me because it was the comment that made me realize my parents may not have been 100% truthful with me for the first five years of our relationship.
Is truth stranger than fiction?
Probably not.
Is it scarier than fiction?
Maybe.
The people who marketed the movie Contagion realized that the premise of the movie was grounded in some truths that we all take for granted.
We are surrounded by germs.
They grow.
They can do bad things to humans.
The genius of this campaign is that they didn’t just tell the movie-going public, they decided to show them. And, with the beauty of a good viral video, they didn’t just impact people who passed the sign on the street.
Sadly, the video didn’t get the attention it deserved. When I watched it, there had been just over 357,000 views. I’m not sure what they used to get people to the video, but it deserved a better fate. Maybe the germ threat didn’t resonate with the heavy user younger demo. Maybe they prefer their horror to be masked and wielding a chain saw.
Check it out… and then, go wash your hands.
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