Live The Dream

I was originally going to write about creative triggers that will help you generate "creativity on demand", even when you're suffering through the soul-sucking 'blahs'... but I was in one of these 'moods', and I just didn't feel like it, so maybe next week. 


The first lesson you learn in advertising school is "don't say it when you can show it". This series of ads is a perfect example of that philosophy. The fun items virtually explode out of the dreary ones. Of course you'd rather be surfing than ironing, wearing flip-flops than patent leather and sitting in a lounger by the pool rather than an office chair.  These ads are simple, bold and memorable. The creators of these ads, from DDB Vancouver, understood how to maximize a visual medium. Congrats team - it wasn't luck that won this lottery.